What Motivates People to Buy
You’ve been working on the marketing for a product that is truly sound. In fact, you even believe in yourself. It works just like it is supposed to and it truly blows the competition away.
Try as you might, however, you just cannot seem to get other people to buy into the concept. They pass by the product you know is the best (despite your most inspired marketing efforts) and purchase an item you view as substandard.
Just what is it that is motivating people to purchase from the competition?
There are a number of things that can motivate people to gravitate toward one product over another. These same things can convince people to purchase an item even if it is not truly the best or it doesn’t even offer the best value for the money.
When people make purchases they are generally influenced by these things:
• True needs – People buy products and services to fulfill real needs for food, shelter, clothing and so on.
• Perceived needs – Some products appeal to people by targeting their perceived needs. They make them believe they cannot get by without X product in their homes or offices.
• Pure wants and desires – Consumers are also highly motivated by products that appeal to their personal desires. When product A offers value and quality but product B speaks to a deep desire, chances are it is product B that will sell.
Learn the secrets to appealing to people on the level that truly motivates them to buy and your marketing efforts will pay off.
Try as you might, however, you just cannot seem to get other people to buy into the concept. They pass by the product you know is the best (despite your most inspired marketing efforts) and purchase an item you view as substandard.
Just what is it that is motivating people to purchase from the competition?
There are a number of things that can motivate people to gravitate toward one product over another. These same things can convince people to purchase an item even if it is not truly the best or it doesn’t even offer the best value for the money.
When people make purchases they are generally influenced by these things:
• True needs – People buy products and services to fulfill real needs for food, shelter, clothing and so on.
• Perceived needs – Some products appeal to people by targeting their perceived needs. They make them believe they cannot get by without X product in their homes or offices.
• Pure wants and desires – Consumers are also highly motivated by products that appeal to their personal desires. When product A offers value and quality but product B speaks to a deep desire, chances are it is product B that will sell.
Learn the secrets to appealing to people on the level that truly motivates them to buy and your marketing efforts will pay off.
Comment
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Comment by ramchandra patidar on September 5, 2009 at 3:06am -
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Comment by Find Penny Stocks on August 28, 2009 at 10:56am
- Quite an informative article. I truly appreciate your article
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Comment by John Hirschberg on August 17, 2009 at 8:58pm -
I have to agree with you on this 100%. Great post!
http://www.youtube.com/watch?v=_M9SizIzpQg
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Comment by Ken Yeap on August 17, 2009 at 12:47pm -
I guess product testimonials is one of the important factor as well.
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Comment by kavi singh on August 6, 2009 at 6:00am
- The Internet is full of reliable home based business ideas. Some of these ideas are proven, legitimate and profitable ways to make money. However, the Internet has also been inundated by many frauds and scams that promise people instant riches overnight. It is very important for anyone wanting to start a reliable home based business to do their research before jumping in.
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Comment by Gary Scaife on July 30, 2009 at 11:52am
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Good Day Mick,
I get what you are saying, but I am a true believer in the business "Golden Rule" If you offer a product or service that has more BENEFITS, real and or perceived than your competition, and if it is marketed correctly, you will be successful.
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Comment by Geoffrey Schiering on July 24, 2009 at 4:05am - People buy homes for a feeling of comfort and security. I agree that these are true needs. But with rentals available, these needs can be met in more than one way. In the San Diego real estate market I've learned that buying a home is a perceived need, and it is often motivated initially by the desire to accumulate wealth. But when it comes right down to it, the emotional element takes over. The key is to learn the nature of the emotional response. It's almost always tied to some past experience.
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Comment by New Body Image Now on July 22, 2009 at 2:15pm - Urgency and Need
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Comment by CashMoney on May 25, 2009 at 6:17pm
- the price and desperation are the only two things that motivate people to buy things
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